SEO has changed over the years. You can’t just publish a website and add a few keywords and optimize the page content and expect to rank well. Search engines especially Google have refined what it considers to be relevant and good content. You can’t realize the full benefits of SEO without quality content. Relevant and good content will make website visitors stay for longer and motivate user action. Good content can help SEO in various ways which can positively impact your search rankings. Read on to learn Why Content marketing is important for SEO, and also for your overall content marketing strategy.
What is SEO?
SEO is the process of improving the online visibility of a website or webpage in a web search engine’s organic results. These are “unpaid”, “natural” results that are calculated by search engines algorithmically and are not affected by advertisements. The more early search results and more frequency of websites appearing for certain keywords will result in more clicks from search engine users.
SEO can be broadly divided into two categories: on-page SEO and off-page SEO.
SEO tactics of structuring elements of your website by using keywords in your content and optimizing the title and the meta description, title tags, and alt tags, etc, deal with on-page SEO. This also includes website technical set-up, proper coding of the web page, and user experience of your site.
On-page SEO factors:
- Page Content
- User Experience
- Code Quality
Off-page SEO refers to those factors which are outside your website and are responsible for your page ranking. These include backlinks from other websites, social media exposure, and other promotion methods outside your website. It is a general consensus among the SEO community is that Off-page SEO factors may carry more than 50% of the ranking factor weight. Off-page SEO can bring relevance, trust, and authority that can help a page the ability to rank on the search engine.
Off-page SEO factors:
- Domain Authority
- Social Promotion
What is Content Marketing?
Content marketing is a strategy of creating relevant high-quality content consistently to build long-term relationships with a target audience. This will help you bring their loyalty and ultimately will prefer you over competitors.
There are many types of content marketing that can be incorporated into your online strategy. We will cover a few of them so as a content marketer you will see the opportunities around. You can come up with tons of content marketing ideas around those areas.
The following are some of most common content marketing exmaples:
A blog is a section of a website or website in itself where the author post relevant content regularly. Blogs account for the vast majority of content marketing efforts which is said to about 75% of total content marketing volume. Studies have shown the business using blogs receive more than 90 percent percent more links to their websites. Which will help to bring more indexed pages in SERP. Further, websites having blogs have a greater chance of ending up on the first page of search engine results. It is one of the best ways to improve SEO and drive more organic traffic. Blogs are extremely cost-effective for small businesses having a low marketing budget.
Blogs is a great way to build relationships and achieve the loyalty of customers by engaging them with relevant content. Further, providing relevant content will influence the target audience and it is most likely they will consider your brand in purchasing decisions.
If you’re considering blogging, the first step would do keyword research and find what consumers are searching for. This will help you find relevant topics to come up with blog articles around those topics.
Infographics are visual graphics to help the viewer visualize data that include statistics, charts, graphs, and other information. Infographics can help the viewer to get a better idea of why or how something works.
Infographics use eye-catching visuals to attract the viewer’s attention with a relevant topic to present the information. Infographics are one of the most engaging content for the content marketer. It is very important to consider which topics are best suited for this format before starting. Presenting statistics can add relevance to understanding the value of your offering. Infographics that are simple, impactful, and meaningful can help you to gain customer loyalty. The main motive of using infographics should be to present information that is attractive, relevant, engaging, and in a summarized format.
Videos can help you grab the audience’s attention and engage them quickly. Consumers watch video content for reviews, entertainment, and other purposes. A recent study revealed that watching video content holds a one-third share of all online activity. That is one of the major reasons for rapid Youtube.com growth. Videos might be a little expensive than other kinds of marketing but it gives better ROI than other kinds of content marketing. Today the professional-grade equipment cost has come down so using video marketing is now easier than ever before.
Social Media Posts
Social can help businesses reach their target audiences, which in turn helps with lead generation. Regular posts and content updates play a big role in how a business engages with its customer and potential leads. Businesses can use social media to post the products, upcoming sales, and promotions, provide more information about products, etc, which can help to bring new leads. Social media provides an exciting opportunity to increase brand awareness, credibility, and expand reach. Social media content strategy is crucial in most content marketing efforts to influence prospects, and ultimately generate leads.
What Differentiate SEO and Content Marketing?
From the definition given above, it is clear that SEO and content marketing are distinguished from one another in many areas. While SEO deals with the technical aspect to get the website listed in the organic results. These efforts may include optimizing website design, structure, coding, user experience, and use of relevant keywords within the website content as well as in external sources. Whereas content marketing deals with the content you publish. This also includes the way you promote your content online to the target audience.
What is Relationship Between SEO and Content Marketing
SEO and content marketing are distinguished in what they do but they overlap each other in many areas. The best approach would be to apply SEO more broadly by channeling its technicality into content marketing. Again the best way to succeed in content marketing is to apply SEO techniques in its endeavors.
SEO and Content Marketing come together in many ways. SEO needs content and Content fulfills its needs. The below points will help you understand how SEO and content marketing complement each other.
SEO Needs Content
You cannot do SEO without content. SEO needs content in form of words, posts, keywords, etc. SEO needs content in order to succeed, while content marketing is the content SEO needs. Content marketing all about content. It is true to say “Content is king”.
SEO Requires Backlinks
The more High-quality backlinks you get for your website or blog article, the more possibility of your site to rank. To have such powerful backlinks you need killer content post worth linking. If you want to achieve this important factor of SEO, it is indispensable to carry the content marketing activities.
SEO Needs Consistent Output
Fresh and unique content gets quickly indexed and ranks higher than repetitive content. Publishing content on a regular basis in the form of quality articles can help add authority to your website. This will add more and more pages to Search engine results. To have Good SEO requires a consistent output of content which can be achieved with content marketing. SEO and content marketing overlap again.
To achieve good results online you should utilize both SEO and content marketing. Although Content marketing and SEO are not the same, they complement each other. In today’s website promotion strategy, content marketing has become an integral part of SEO and vice versa. Google’s latest algorithm changes consider quality content a top-ranking factor.
An SEO should utilize content marketing and vice versa. Content marketing should not be managed as separate from SEO. In short, you cant do SEO unless you use content marketing. Your SEO efforts will fail unless you integrate your effort with content marketing. Again, your content marketing efforts can succeed if you use SEO techniques. So it is only prudent to bring them together for your online success.
It’s true, content marketing requires resources to carry out but it worth the spend considering the benefits you can get from it especially in long run. Content marketing is an investment and should not be considered as an expense. Make content marketing part of your SEO strategy to succeed in today’s increasingly digital world.