When was the last time your website was redesigned? If your answer is a few years back, then it may be you should start thinking about it. No doubts, starting the redesign process over again can be daunting to anyone. But again, having a website that doesn’t drive traffic and keep visitors engaged is not a good decision in terms of conversion rate opportunities. This can further hurt your brand reputation if it’s not living up to expectations. Your online endeavors should always evolve to meet the needs of your organization and its customers.
Still unconvinced for a website redesign? Below list should help make your mind.
1. Your Website Looks Visually Outdated
Like in most things, looks do matter. The same applies to a website. Your website is the online representation of your brand and in many cases, it’s where many customers have their first interaction with your brand. So the first impression of a website matters. If your website doesn’t impress your visitor, at first sight, the visitor will not click around and scroll further. Instead, he will look for other websites and you may lose a potential customer.
You should be proud to have your website represent your brand. Your website should impress your audience and brings you more potential clients. Having an impressive website can help in lead generation and will affect the conversion ratio.
If your website is visually unappealing then it’s time to seriously think about redesigning your website. It will help you to position your brand as a leader in the product and services you offer.
2. It Takes Long Time to Load
Today website visitors are fickle web users and they are accustomed to instant browsing. People don’t wait for slow pages anymore instead they visit other websites. If your website takes more than 3 seconds to load, probably most of your website visitors are leaving your site. Every additional second to a website’s load time will result in fewer conversions. According to a recent study by neilpatel.com:
- 47% of consumers expect a web page to load in 2 seconds or less.
- 40% of people abandon a website that takes more than 3 seconds to load.
- As page load time goes from 1s to 5s the probability of bounce increases 90%.
To rank pages, Google uses page load speed as a critical factor. So having a slow load speed can affect your ability to rank higher in search engine result pages (SERPs).
You can check it through many different tools including Google’s PageSpeed Insights test to see how your website is performing and get an insight into the speed of the website. If your website loads slow, it’s time to build a website on an SEO-friendly platform that considers speed to alleviate these issues.
3. Your Website is Not Mobile Responsive
With the rise in the popularity and use of mobile devices for accessing the internet, it’s essential to offer a great mobile website experience for a website visitor. Across the world, over 60% of internet activity is done on mobile devices. Without a responsive website, you are likely missing out to cater to the majority of web traffic and potentially losing business leads as a result.
A mobile responsive site is a requirement to create an effective mobile experience. Not having a responsive website is a disservice to your brand. It’s time to catch up with mobile visitors and you can’t afford to delay. A responsive website will bring better results in the long run and deliver a great user experience to website visitors.
4. It’s Difficult to Navigate
Not having proper navigation can affect a website’s performance, from bounce rate to conversions and user satisfaction. Having proper navigation will help the user to find relevant information and will drive him to engage with your business. Pages like Products, services, and contact should always be easy to find. If the visitor finds important information difficult to find, that’s a red flag that your website needs an update to fix these issues.
Having properly structured navigation can help google crawl your website properly. This can help your website to show up in relevant search queries. Also having good navigation where users can easily find the content within just a few clicks will improve bounce rate which can further help your website’s ability to rank higher in the google search result.
5. It’s Difficult to Update Content
If your website is built on a platform that requires expert help to add a page or make content updates such as adding text and images then it’s time to update the website. Such updates should be easy for anyone on your staff to accomplish so that you have all the updated information on the website as and when required.
We are in 2021, today we have advanced tools available to have a website that can allow easy and seamless updates. A website content management system (CMS) should be user-friendly and should allow even the inexperienced to publish and edit a post or upload images.
6. It Doesn’t Reflect Your Brand
It is better to design your website as per your brand styles. From header and homepage styling to the font and formatting must reflect your brand. Not having uniformity in styling can confuse web visitors in remembering your brand and product and services your business offers.
It is essential to have a unique identity for your business for brand recognition. Having website elements with brand styles will help website visitors subconsciously associate your business with your branding. This will help them remember your business and can help convert them to your customer.
Complete rebranding your website is time-consuming, but it is essential for your brand’s online success. A website that delivers recognition for your brand can help you write your online success story.
7. Your Competitor Has Updated Website
If competitors have redesigned their website which looks slicker and much more attractive than your site, then this could mean you are losing traffic and leads. In such a scenario it makes more sense to redesign your website to catch up.
You shouldn’t copy what a competitor is doing but study what they have done. Analyze and find anything more engaging to visitors on their website. Have such engaging features in your unique way with your branding in keeping up with the latest web design trends.
8. It’s Not SEO Optimized and Lacks Effective Content
On-page search engine optimization (SEO) of your website is essential to rank your website on search engines for relevant queries. Each page of your website should have a relevant title tag, meta description, heading tags, and page URLs. Further internal links between pages and images alt attributes should be optimized with relevant keywords. In case your website was built without these basic principles then you might consider redesigning your website.
Your website content should provide a clear overview of what you can provide. This can be in form of your home page, about page, product/service page, blog posts. Optimizing content on your website pages can help you to appear on the relevant search engine result pages(SERP). Further having fresh content can attract more traffic to your website and compels visitors to return. Search engines like fresh content and will help to list relevant search queries. If your website lacks fresh and compelling content you need to think about how you can align your content strategy and the website.