An average person may have many reasons not to give enough importance to having a website. Many think why need a website when you can do everything on social media. There are several who thinks they can’t afford a professional website. Some others think they are not tech-savvy why bother with a website. Even with all that and unless you do not want to grow, your business needs a website. In the current digital age, the benefits of having a website are many and these benefits increase in value over the years. Many customers will learn about your brand, learn what you do through your online presence. I’m sharing 10 important reasons why your business needs a website.
1. Website Adds Reliability to Your Business
In today’s digital age a website is the most important asset in marketing a business. A website can promote trust among customers and help in promoting brand awareness. People in the UAE spend 3 hours online per day which is one of the highest in the world. Not having a website can be considered less professional and can affect the reputation of the business.
Your business will lack behind your competitors if they have a better online presence with websites and customers would prefer your competitors over you. Companies’ online presence including the website of your business will help gain the credibility of the masses.
Websites can also help startups and small business owners in promoting and enhancing their value among customers.
2. Website Brings New Customers to Your Business
A website will increase the visibility of your business because Dubai residents are one of the top internet users in the world. You can leverage your online presence by creating a website that will help bring new customers. But what if your business doesn’t have a website? Probably your prospective customer would find your competitors. According to the latest stats, more than 78% of people do online research about a business or service before making a decision.
A website is live 24/7, So your it will act as an advocate of your business during and outside of office hours.
3. It Easy and Inexpensive
You don’t need to be an expert to get your website design done. An expert web designer can make the process quick and painless for you. He will take care of everything for you and require minimal effort on your part.
The recurring costs in traditional marketing such as newspapers, flyers, etc can prove to be a costly investment compared to websites that offer a better return on investment. Over time having a business website will pay off by bringing new customers and building your reputation. Online media is one of the best and cheapest ways of promoting business.
4. It Saves Your Valuable Time
Having information about your products and services can save your time which you would potentially spend explaining to every customer. You can also have information on common customer questions and inquiries helping you to save your time, as well as the customer’s time. Your website should answer all the questions a visitor has without any difficulty which will help you to spend your time on your core business activities.
5. Keep Customers Updated
The websites can be your online catalog where customers can get updated information about the products and services you offer. With a website at your disposal, it is easy to update content and information rather quickly. A website can have a section on the homepage to show upcoming and latest news about the company.
6. You’ll Show Up in Google Search Results.
In today’s digital world customers tend to do some research before making buying decisions. According to the latest stats, more than 75% of consumers perform online research before making a purchase. They will probably do some search on search engines like google for products or services they are interested in. If your business doesn’t have a website then you’re losing customers by not being found in search. Having a website and getting it optimized for search will increase your chances of appearing in search engine results and getting the visibility of new customers.
7. Your Competitors Have Websites
When your competitor has a business website, not having one for your business can affect your reputation and this might help your competitor gain more customers. Not staying competitive and adapting to the latest technology you’re giving customers a reason to buy from another brand. Many customers do online research before buying, and if they find your competitor’s website and don’t find your website it means you are losing your customers to competitors.
8. Resource for Employees
You can have a section on the website for your staff self-service where they can view and download instructional materials, internal HR forms, and important documents to help your team access them whenever they need them. You can further allow employees to apply for paid time off or holiday through your website.
9. Create Own Narrative
You can influence your website visitors with your own narrative. A well-built website with meaningful content can personify the goodwill of the company to the target audience. Website content can be shared through social media such as Facebook, Twitter, Instagram to promote a good public perception of your brand.
10. Make Your Business Always Available
Most likely your business operates in fixed hours whereas a website stays open 24 hours per day, 7 days per week. Being accessible at all times through the website, you can support marketing activities to boost your sales and support your customers. Especially due to COVID it is evident that having a website that can handle and support your business has never been more important. Further adding Live Chat can help in effective customer service and relationship building which will bring brand recognition.
Every business can benefit from having a website. The question should be “can a business afford to not have a website in this digital age”. If you want to nurture and continue thriving in the long term, then the website is one of the best investments you can make for the future of your business.
Having a professionally designed website can further help you in differentiating your business which is critical to growing your business. It gives you a chance to compete by presenting your brand’s story to the right target audience. Moreover, having a website costs less investment and can provide the best ROI over the long run.